Why is a Dating App effective, By Developers Who’ve Built 15+ of those

We’ve dipped our feet in lots of industries, but there’s something special in regards to the dating pool. Some big names we’re not at liberty to mention as of today, STRV has built a number of its own top-rated dating apps (like Surge and Zoe) and has helped create or expand more than 15 dating apps for our partners—including.

Why is dating apps exciting for developers and designers is the fact that concept that is fundamental easy yet malleable. We’re constantly astonished because of the tips which our lovers bring our method, some ideas giving us territories that are new explore in a global we realize very well.

Only at that true point, it is reasonable to state we’ve learned a lot. We’ve seen ideas that are thrilling and now have needed to figure away why. We’ve seen surprising successes that slowly exposed habits which we now use as guides. And over time, we’ve been in a position to categorize a few of these learnings into ten categories that are main.

To collect as much information as you can, we talked to STRV Co-founder Martin Stava, Frontend Platform Lead Danny Kijkov and Surge CEO Jakub Sedlak. Nevertheless before we enter into the main points, only a little about how exactly this dating app craze at STRV started.

STRV Co-founder Martin Stava and Frontend System Lead Danny Kijkov


You can find too numerous customer tasks to talk about in a single article, so let’s focus in the dating apps we’ve made of scratch, and exactly how it happened.

STRV began toying with a mobile-first relationship software in a time of dating web sites. These websites had been according to users seeing a big grid of pages, selecting whom they wished to contact, and planning cool. Some had apps that are mobile nevertheless they had been just hefty, old-school copies regarding the internet platforms. It had been a pre-tinder period, then one had been missing.

“Our idea ended up being that users should certainly link differently than simply picking away from a lot of individuals,” explained Martin. “The dating internet concept had numerous flaws. For starters, it absolutely was sluggish; opening pages one after the other, messaging at random, etc. Another issue had been spamming. There clearly was no balance or control over who’s messaging you. We desired to re re solve this.”

That solution? The overall game, STRV’s venture that is first own dating apps. A person saw three pages along with to decide on one, then came the following three, and so forth. It had been enjoyable, effortless and fast. However with Tinder simultaneously releasing their swiping hit, our plans got steamrolled.

STRV finished up selling the video game to Spark Networks, a dating company that is global. As fortune could have it, Spark Networks had been seeing its users go on to mobile-first platforms, while the business ended up being lacking a strategy that is mobile. We had been pleased to help and took in numerous jobs, including Christian Mingle.

It had been for this time that STRV started acknowledging the potential of more niche-oriented dating apps, which eventually resulted in Martin and their team of other engineers founding the STRV-made dating apps Surge and Zoe—for the gay and lesbian community, correspondingly.

Today, Surge holds an App shop score of 4.5 predicated on 10k reviews, has 10M messages delivered each month and ended up being ranked the greatest homosexual dating app of 2019, while Zoe is the better ranked lesbian software of 2020 and holds an App shop score of 4.6 predicated on 10.9k reviews. The five years we’ve focused on constantly enhancing the consumer experience and appeal that is all-around of apps have taught us priceless lessons.

These classes, combined with provided knowledge all of us has accumulated on a variety of customer jobs, can most useful be summed up within the points that are following.


Dating apps are simple, single-purpose products. Just do it, have fun with the look, the features, why not find out more the aspects unique to your item. But keep in mind why your users downloaded the application: they need an easy, simple method of building individual connections.

Whenever establishing off to make a new relationship software, you begin with a thought which makes your app stand out amongst its competition. Don’t lose sight of this. That you established at the start as you move forward, you may be tempted to keep adding additional functions on top of the ones. This really isn’t always necessary.

When Tinder’s swiping technique started catching in, Tinder assumed that users would get sick and tired of it, so that the group started brainstorming brand new features and also a social networking aspect. These functions that are social caught on because that’s not really why Tinder’s users looked to the software. As explained by Martin:

“A typical dating app individual opens up the software, looks for a little while, communications for a time, continues a romantic date and, when it calculates, he or she will leave the software. It’s important to help keep this at heart.”

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About the Author

Clarice is a ex-front row half-orc, who mastered the dark arts of proppery. Now living in the frozen north, he casts a beady eye over the Northern Competitions as well as anything he snorts at.